Re-envisioning Customer Experience with Virtual Reality

February 18, 2014
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Posted by: Jason Brooks
Long ago, before DVRs and LCDs, transistors and currency, electricity and even mathematics, there were stories: stories told from caring mother to sleepy child, between hunting buddies, while warming by a fire or even to ourselves during lonely sojourns. Stories today, still fuel our collective imaginations; illuminating those 3-pound universes betwixt our ears. The subjects in the best of these ...
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Drain Your “Shark Tank”

November 18, 2013
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Posted by: Jeff Reynolds
My company isn’t innovative. At least, that’s what I heard two years ago. It was the summer of 2011, and I was having dinner with ...
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Virtual Reality: Immersive Experiences in Research

September 24, 2013
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Posted by: Dave Sackman
It’s been about two years since my first experience in the goggles – virtual reality goggles, that is.  I was in Santa Barbara meeting with ...
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Fads: Bad or Rad?

August 19, 2013
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Posted by: Dave Sackman
The market research industry was fairly slow to innovate during its first 40-50 years. For most of that time, the industry intensely focused on scientific ...
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Market Research: Innovation or Extermination?

January 22, 2013
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Posted by: Joan Cassidy
Business is moving at warp speed, technology disrupting, new sources producing countless bytes of data, and we’re all tangled up in social networks. It’s 2013 ...
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