MRX Crosses the Pit

October 31, 2013
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Posted by: Lara Berman
Nashville. Home of country music, the Grand Ole Opry and entertaining honky tonks. But last week, it was also home to some of the brightest insights and coolest advances in Market Research, including LRW’s own Virtual Reality lab.  Now it’s never cool to brag, so we thought we would let you see for yourselves how attendees responded to the adventure ...
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Virtual Reality: Immersive Experiences in Research

September 24, 2013
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Posted by: Dave Sackman
It’s been about two years since my first experience in the goggles – virtual reality goggles, that is.  I was in Santa Barbara meeting with ...
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Fads: Bad or Rad?

August 19, 2013
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Posted by: Dave Sackman
The market research industry was fairly slow to innovate during its first 40-50 years. For most of that time, the industry intensely focused on scientific ...
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From Information to Insight: Three Takeaways from TMRE 2012

November 16, 2012
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Posted by: Jonathan Weiss
The Market Research Event (TMRE) wrapped up a few days ago in Boca Raton.  While attending this year’s conference I soaked in some great ideas ...
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