World Cup: Marketer’s Game

June 30, 2014
Posted by: Lara Berman
World Cup fever strikes the nations, Garnering international participation. Sports bars brim and spill out fans, Chatter dominated by plays and game plans. And though we researchers would never stream games at work, (who’d imagine we’d obsess over anything but “Quirks”) Our analytic sensibility couldn’t help but notice These fútbol games through a marketing focus. Viewers fixate and pine for ...
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Winning is Everything

February 8, 2013
Posted by: LRW
Every fierce competitor knows winning means dominating the field, capturing die-hard fans, and crushing your opponents.  The ability to win in the marketplace comes directly ...
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