Digital, Baby

May 21, 2014
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Posted by: Joan Cassidy
Digital enthusiasts cheered last month after the announcement that US digital ad spending outpaced broadcast TV spending for the first time.  While overall TV (broadcast and cable) spending still captures the bulk of ad dollars, no one expects this trend to continue as digital technologies are in their infancy.  As eyeballs continue to divert toward small portable screens and new ...
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