World Cup: Marketer’s Game

June 30, 2014
6
Posted by: Lara Berman
World Cup fever strikes the nations, Garnering international participation. Sports bars brim and spill out fans, Chatter dominated by plays and game plans. And though we researchers would never stream games at work, (who’d imagine we’d obsess over anything but “Quirks”) Our analytic sensibility couldn’t help but notice These fútbol games through a marketing focus. Viewers fixate and pine for ...
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Time for a Gut Check?

May 20, 2013
Posted by: Joan Cassidy
You’re in your office 10 hours a day, focused on how to get customers to buy more of your products or services.  In LRW’s case, ...
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Strategic Focus Through Segmentation

November 30, 2012
1
Posted by: LRW
At LRW, we see segmentation not as a study, but as a strategic process that can focus and improve the efforts of an entire organization. ...
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Agent-Based Modeling: Improving Decision Support

October 11, 2012
1
Posted by: Robert "Mick" McWilliams
Imagine you’re planning both product design and marketing communications for a new product launch. You’ve conducted a survey that consisted of two main components: A ...
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Agent-Based Modeling: Assessing the Different Possible Outcomes of Marketing Decisions

September 6, 2012
3
Posted by: Robert "Mick" McWilliams
Though we often don’t explicitly recognize it, the fact is that product designers and marketers try to predict the future on an ongoing basis. A ...
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Agent-Based Modeling: A New Approach to Simulating the Marketplace

August 30, 2012
4
Posted by: Robert "Mick" McWilliams
At LRW, we are continually asking ourselves “so what?”  Usually, we’re actually asking, “So, based on the results of the research, what should our client ...
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