Great Customer Experience Starts with the Home Team

March 10, 2014
4
Posted by: Shaun Collett
For the better part of a decade, I’ve been working on designing, building and configuring enterprise-wide reporting tools and platforms. In my current role, I help companies win and retain customers by empowering employees with consumer feedback. In most cases, these initiatives stretch across organizations, and consequently, cross-functional teams are created to work together toward a common goal. Regardless of ...
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Re-envisioning Customer Experience with Virtual Reality

February 18, 2014
2
Posted by: Jason Brooks
Long ago, before DVRs and LCDs, transistors and currency, electricity and even mathematics, there were stories: stories told from caring mother to sleepy child, between ...
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Customer Experience: Delight by Design

February 4, 2014
1
Posted by: Joan Cassidy
When my friend Tina pulled up to the hotel, she felt like she had truly arrived. An attendant with a welcoming smile approached her and ...
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Resolve to Reflect

January 1, 2014
Posted by: Dave Sackman
The New Year is a great time to pause and reflect. While I do this throughout the year, as we let go of one calendar ...
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2014 Prediction: Mystic Nerds to Rock Convergent Data Streams

December 23, 2013
1
Posted by: Lara Berman
Like mystics peering into a crystal-data ball, researchers guide companies’ futures, advising, “do this, not that, and you will prosper.” We are not alone in ...
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Smokin’ Hot Ideas for Package Testing

December 10, 2013
3
Posted by: Joan Cassidy
Would you sell your product in an unbranded package? That may soon be the fate of cigarettes in the UK.  After an Australian study revealed ...
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10 Things I am Grateful for This Thanksgiving

November 26, 2013
8
Posted by: Bryce Quayle
Let’s just acknowledge right up front that I am extremely thankful for having the luck and fortuity of having a wonderful family, great friends, smart ...
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Drain Your “Shark Tank”

November 18, 2013
4
Posted by: Jeff Reynolds
My company isn’t innovative. At least, that’s what I heard two years ago. It was the summer of 2011, and I was having dinner with ...
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MRX Crosses the Pit

October 31, 2013
5
Posted by: Lara Berman
Nashville. Home of country music, the Grand Ole Opry and entertaining honky tonks. But last week, it was also home to some of the brightest ...
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Virtual Reality: Immersive Experiences in Research

September 24, 2013
4
Posted by: Dave Sackman
It’s been about two years since my first experience in the goggles – virtual reality goggles, that is.  I was in Santa Barbara meeting with ...
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