Facebook purchases Oculus VR. so what?

March 25, 2014
5
Posted by: Dave Sackman
It’s a rare moment in life when you encounter something that helps you see the world in a new way.  Your heart races, your mind expands, and everything seems possible. I experienced just such a moment last year when I visited Jeremy Bailenson’s Virtual Human Interaction Lab at Stanford University. It wasn’t my first experience in Virtual Reality (VR), which ...
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Customer Experience: Delight by Design

February 4, 2014
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Posted by: Joan Cassidy
When my friend Tina pulled up to the hotel, she felt like she had truly arrived. An attendant with a welcoming smile approached her and ...
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What’s in your book bag?

July 11, 2013
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Posted by: Joan Cassidy
‘Tis the season of travel, sun and fun…even for researchers. Diving into that stack of books you’ve been meaning to get to remains one of ...
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Live Long and Prosper

April 18, 2013
1
Posted by: Joan Cassidy
“I’m a Beemer-driving Trekkie and a die-hard ‘Die Hard’ fan.” –SciFy4Lyfe Peruse any dating site and you’re likely to find self descriptors like the one ...
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Developing a Devotion for Emotion

March 27, 2013
Posted by: Joan Cassidy
“LIKE,” “UNLIKE,” thumbs up, thumbs down, share, digg—emotions matter. As marketers and researchers we may all recognize this on some level, but how many companies ...
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What Should You Expect From the Relationship Between Brands and Word of Mouth?

July 25, 2012
Posted by: LRW
Log on to Facebook or peruse a Twitter feed and it won’t take long to see posts like “Ron Paul 2012” and “I love this ...
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