2014 Prediction: Mystic Nerds to Rock Convergent Data Streams

December 23, 2013
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Posted by: Lara Berman
Like mystics peering into a crystal-data ball, researchers guide companies’ futures, advising, “do this, not that, and you will prosper.” We are not alone in the prophecy business. New Year prognostications swirl around news sites and blogs, like flurries in a snow globe (each author inevitably citing “whatever I’m working on” as the next big thing).  But rather than look ...
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Drain Your “Shark Tank”

November 18, 2013
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Posted by: Jeff Reynolds
My company isn’t innovative. At least, that’s what I heard two years ago. It was the summer of 2011, and I was having dinner with ...
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MRX Crosses the Pit

October 31, 2013
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Posted by: Lara Berman
Nashville. Home of country music, the Grand Ole Opry and entertaining honky tonks. But last week, it was also home to some of the brightest ...
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Insights from Arnie

September 18, 2013
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Posted by: LRW
It’s a classic tale of entrepreneurship. A young man, his heart full of passion to make his own way, his brain filled with knowledge from ...
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Fads: Bad or Rad?

August 19, 2013
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Posted by: Dave Sackman
The market research industry was fairly slow to innovate during its first 40-50 years. For most of that time, the industry intensely focused on scientific ...
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The Tech Boom: The Case for MRX

July 22, 2013
Posted by: Joan Cassidy
No matter what industry or country you operate in, responding to an evolving marketplace has always been the key to business success. Rather than merely ...
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Deen Drama: A Lesson in Loyalty

June 25, 2013
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Posted by: Joan Cassidy
Last week, news broke that during a May 17 deposition, celebrity chef Paula Deen admitted to using racial slurs, including the N-word in the past, ...
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Live Long and Prosper

April 18, 2013
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Posted by: Joan Cassidy
“I’m a Beemer-driving Trekkie and a die-hard ‘Die Hard’ fan.” –SciFy4Lyfe Peruse any dating site and you’re likely to find self descriptors like the one ...
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Breakfast Wars: Battling for Market Share

January 31, 2013
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Posted by: Mary Missig
The strategy set.  The campaigns planned.  You’re ready to conquer the market.  And then… invader.  That’s right, your competition has shown up and its war.  ...
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Market Research: Innovation or Extermination?

January 22, 2013
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Posted by: Joan Cassidy
Business is moving at warp speed, technology disrupting, new sources producing countless bytes of data, and we’re all tangled up in social networks. It’s 2013 ...
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