Smokin’ Hot Ideas for Package Testing

December 10, 2013
Posted by: Joan Cassidy
Would you sell your product in an unbranded package? That may soon be the fate of cigarettes in the UK.  After an Australian study revealed that smokers found plain-pack cigarettes less satisfying in taste and experience than branded ones, British lawmakers may follow Australia’s example and attempt to discourage smoking via changes to the product packaging. Mark Hartstone, Managing Director ...
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