Facebook purchases Oculus VR. so what?

March 25, 2014
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Posted by: Dave Sackman
It’s a rare moment in life when you encounter something that helps you see the world in a new way.  Your heart races, your mind expands, and everything seems possible. I experienced just such a moment last year when I visited Jeremy Bailenson’s Virtual Human Interaction Lab at Stanford University. It wasn’t my first experience in Virtual Reality (VR), which ...
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Smokin’ Hot Ideas for Package Testing

December 10, 2013
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Posted by: Joan Cassidy
Would you sell your product in an unbranded package? That may soon be the fate of cigarettes in the UK.  After an Australian study revealed ...
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MRX Crosses the Pit

October 31, 2013
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Posted by: Lara Berman
Nashville. Home of country music, the Grand Ole Opry and entertaining honky tonks. But last week, it was also home to some of the brightest ...
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Virtual Reality: Immersive Experiences in Research

September 24, 2013
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Posted by: Dave Sackman
It’s been about two years since my first experience in the goggles – virtual reality goggles, that is.  I was in Santa Barbara meeting with ...
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Make ’em Laugh…No, Don’t

August 5, 2013
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Posted by: Lara Berman
Whether you’re a wheezer, a snorter, a cackler, a hisser, a screamer or a silent shaker, we all love to laugh. We find funny people ...
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From Information to Insight: Three Takeaways from TMRE 2012

November 16, 2012
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Posted by: Jonathan Weiss
The Market Research Event (TMRE) wrapped up a few days ago in Boca Raton.  While attending this year’s conference I soaked in some great ideas ...
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Voting With Your Wallet

November 1, 2012
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Posted by: LRW
We often assume we are in control, that we are rational.  We say we have “made” a decision after looking at all of the “facts.”  ...
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A New Brand Paradigm: Brands as Stereotypes

June 26, 2012
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Posted by: LRW
When people hear the word “stereotype” they think of something bad, and this makes sense given that this word is usually used in the context ...
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Using the Face to Help Understand How Consumers Feel About Your Brand

May 23, 2012
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Posted by: LRW
The face is an important source of information.  Without saying a word, one can tell a lot about how someone feels by looking at their ...
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Better Advertising Through Unlocking Emotional and Non-Conscious Reactions

May 8, 2012
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Posted by: LRW
Last week we discussed the holy grail of marketing, understanding what drives the non-conscious and emotional aspects of consumer choices.  This week we want to ...
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