Big Data in Market Research: Using Statistical Modeling to Predict the Future

November 9, 2012
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Posted by: Joan Cassidy
In the wake of an election widely reported as “too close to call,” a surprisingly accurate predictor has emerged: statistical modeling. Nate Silver’s impressively spot-on predictions of the 2008 and 2012 elections on his FiveThirtyEight blog are quickly passing into legend (and translating into better book sales: The Signal and the Noise, is the #2 best-seller on Amazon). But what ...
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Agent-Based Modeling: Improving Decision Support

October 11, 2012
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Posted by: Robert "Mick" McWilliams
Imagine you’re planning both product design and marketing communications for a new product launch. You’ve conducted a survey that consisted of two main components: A ...
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Agent-Based Modeling: Modeling the Complexity of the Marketplace

September 28, 2012
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Posted by: Robert "Mick" McWilliams
The early twentieth century author H.L. Mencken insightfully wrote, “For every complex problem there is an answer that is clear, simple, and wrong.” We humans ...
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Agent-Based Modeling: Assessing the Different Possible Outcomes of Marketing Decisions

September 6, 2012
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Posted by: Robert "Mick" McWilliams
Though we often don’t explicitly recognize it, the fact is that product designers and marketers try to predict the future on an ongoing basis. A ...
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Agent-Based Modeling: A New Approach to Simulating the Marketplace

August 30, 2012
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Posted by: Robert "Mick" McWilliams
At LRW, we are continually asking ourselves “so what?”  Usually, we’re actually asking, “So, based on the results of the research, what should our client ...
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