World Cup: Marketer’s Game

June 30, 2014
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Posted by: Lara Berman
World Cup fever strikes the nations, Garnering international participation. Sports bars brim and spill out fans, Chatter dominated by plays and game plans. And though we researchers would never stream games at work, (who’d imagine we’d obsess over anything but “Quirks”) Our analytic sensibility couldn’t help but notice These fútbol games through a marketing focus. Viewers fixate and pine for ...
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Digital, Baby

May 21, 2014
1
Posted by: Joan Cassidy
Digital enthusiasts cheered last month after the announcement that US digital ad spending outpaced broadcast TV spending for the first time.  While overall TV (broadcast ...
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Re-envisioning Customer Experience with Virtual Reality

February 18, 2014
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Posted by: Jason Brooks
Long ago, before DVRs and LCDs, transistors and currency, electricity and even mathematics, there were stories: stories told from caring mother to sleepy child, between ...
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Customer Experience: Delight by Design

February 4, 2014
1
Posted by: Joan Cassidy
When my friend Tina pulled up to the hotel, she felt like she had truly arrived. An attendant with a welcoming smile approached her and ...
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2014 Prediction: Mystic Nerds to Rock Convergent Data Streams

December 23, 2013
1
Posted by: Lara Berman
Like mystics peering into a crystal-data ball, researchers guide companies’ futures, advising, “do this, not that, and you will prosper.” We are not alone in ...
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Smokin’ Hot Ideas for Package Testing

December 10, 2013
3
Posted by: Joan Cassidy
Would you sell your product in an unbranded package? That may soon be the fate of cigarettes in the UK.  After an Australian study revealed ...
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MRX Crosses the Pit

October 31, 2013
5
Posted by: Lara Berman
Nashville. Home of country music, the Grand Ole Opry and entertaining honky tonks. But last week, it was also home to some of the brightest ...
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Virtual Reality: Immersive Experiences in Research

September 24, 2013
4
Posted by: Dave Sackman
It’s been about two years since my first experience in the goggles – virtual reality goggles, that is.  I was in Santa Barbara meeting with ...
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Evolving Your Brand: Avoiding Blurred Lines

August 27, 2013
3
Posted by: Joan Cassidy
Ten years after Madonna laid a wet one on Britney, the MTV Video Music Awards (VMAs) hit the airwaves delivering what Van Toffler, president of ...
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Celebrity, wine and cats

July 9, 2013
1
Posted by: Joan Cassidy
All aboard the brand wagon—trending now are celebrities extending their brands into wines, beers and spirits. Film stars like Drew Barrymore, Francis Ford Coppola, and ...
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