6 Ideas to Prevent Problem Projects

September 11, 2013
3
Posted by: Eric Asch
We in the supplier business are dedicated to our clients’ success. Indeed, when clients succeed, so do we. And since you’re reading this blog, you know that insightful research contributes mightily to business success. But, what about those studies that go wrong? The ones that under-deliver against expectations, are over-budget, or are late? Not only can they prove to be ...
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Fads: Bad or Rad?

August 19, 2013
3
Posted by: Dave Sackman
The market research industry was fairly slow to innovate during its first 40-50 years. For most of that time, the industry intensely focused on scientific ...
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The Tech Boom: The Case for MRX

July 22, 2013
Posted by: Joan Cassidy
No matter what industry or country you operate in, responding to an evolving marketplace has always been the key to business success. Rather than merely ...
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What’s in your book bag?

July 11, 2013
8
Posted by: Joan Cassidy
‘Tis the season of travel, sun and fun…even for researchers. Diving into that stack of books you’ve been meaning to get to remains one of ...
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Joy or Gnashing Teeth: The Future of MR

June 13, 2013
11
Posted by: Scott Luck
The debate rages on: will the mainstream of the market research industry be able to adapt to the rapid pace of change, much of this ...
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Relevant Models in a Dynamic Marketplace

April 30, 2013
2
Posted by: Joan Cassidy
HBO’s hit TV series Game of Thrones recently achieved two milestones: the best first-day DVD sales in HBO’s history and the most frequently pirated show ...
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Heidi Klum, Jim Cramer and You

April 4, 2013
Posted by: Joan Cassidy
“One day you’re in and the next day, you’re out,” warns supermodel mogul and Project Runway host Heidi Klum. Boy bands and brands recognize her ...
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Developing a Devotion for Emotion

March 27, 2013
Posted by: Joan Cassidy
“LIKE,” “UNLIKE,” thumbs up, thumbs down, share, digg—emotions matter. As marketers and researchers we may all recognize this on some level, but how many companies ...
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The Brain Behind our Brains

December 7, 2012
6
Posted by: LRW
LRW recently celebrated the 25th anniversary of one of our leaders, DJ Jefferson, Executive Vice President of so what?®  One of the most important figures ...
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Reasons to Give Thanks

November 21, 2012
Posted by: LRW
We are thankful for many things.  We are thankful for our clients for working with us.  We are thankful for our business partners all over ...
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