Facebook purchases Oculus VR. so what?

March 25, 2014
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Posted by: Dave Sackman
It’s a rare moment in life when you encounter something that helps you see the world in a new way.  Your heart races, your mind expands, and everything seems possible. I experienced just such a moment last year when I visited Jeremy Bailenson’s Virtual Human Interaction Lab at Stanford University. It wasn’t my first experience in Virtual Reality (VR), which ...
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Re-envisioning Customer Experience with Virtual Reality

February 18, 2014
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Posted by: Jason Brooks
Long ago, before DVRs and LCDs, transistors and currency, electricity and even mathematics, there were stories: stories told from caring mother to sleepy child, between ...
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Drain Your “Shark Tank”

November 18, 2013
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Posted by: Jeff Reynolds
My company isn’t innovative. At least, that’s what I heard two years ago. It was the summer of 2011, and I was having dinner with ...
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MRX Crosses the Pit

October 31, 2013
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Posted by: Lara Berman
Nashville. Home of country music, the Grand Ole Opry and entertaining honky tonks. But last week, it was also home to some of the brightest ...
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Virtual Reality: Immersive Experiences in Research

September 24, 2013
4
Posted by: Dave Sackman
It’s been about two years since my first experience in the goggles – virtual reality goggles, that is.  I was in Santa Barbara meeting with ...
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The Tech Boom: The Case for MRX

July 22, 2013
Posted by: Joan Cassidy
No matter what industry or country you operate in, responding to an evolving marketplace has always been the key to business success. Rather than merely ...
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Joy or Gnashing Teeth: The Future of MR

June 13, 2013
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Posted by: Scott Luck
The debate rages on: will the mainstream of the market research industry be able to adapt to the rapid pace of change, much of this ...
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Relevant Models in a Dynamic Marketplace

April 30, 2013
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Posted by: Joan Cassidy
HBO’s hit TV series Game of Thrones recently achieved two milestones: the best first-day DVD sales in HBO’s history and the most frequently pirated show ...
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From Information to Insight: Three Takeaways from TMRE 2012

November 16, 2012
4
Posted by: Jonathan Weiss
The Market Research Event (TMRE) wrapped up a few days ago in Boca Raton.  While attending this year’s conference I soaked in some great ideas ...
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[R]Evolutionary Innovation

October 25, 2012
4
Posted by: Matthew Walker
Is a laser-like focus on radical and disruptive innovation the only way for a company to stay relevant? David Aaker, marketing professor and authority on ...
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