The Decision…To Repair Your Brand

July 24, 2014
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Posted by: Jonathan Weiss
In the fall of 2010 following “The Decision: Part I,” LeBron James paraded around NBA cities with a chip on his shoulder, playing the role of villain everywhere he went. Night in and night out, he relished hearing boos from the crowd . He sought to prove that, despite being reviled throughout the country, he could still successfully climb the ...
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World Cup: Marketer’s Game

June 30, 2014
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Posted by: Lara Berman
World Cup fever strikes the nations, Garnering international participation. Sports bars brim and spill out fans, Chatter dominated by plays and game plans. And though ...
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Digital, Baby

May 21, 2014
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Posted by: Joan Cassidy
Digital enthusiasts cheered last month after the announcement that US digital ad spending outpaced broadcast TV spending for the first time.  While overall TV (broadcast ...
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Meet the Joneses. Your Customers Have.

April 1, 2014
2
Posted by: Joan Cassidy
My son the college student returned home for spring break the other day, a large duffle bag of laundry in tow. He seemed taller to ...
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Re-envisioning Customer Experience with Virtual Reality

February 18, 2014
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Posted by: Jason Brooks
Long ago, before DVRs and LCDs, transistors and currency, electricity and even mathematics, there were stories: stories told from caring mother to sleepy child, between ...
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Customer Experience: Delight by Design

February 4, 2014
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Posted by: Joan Cassidy
When my friend Tina pulled up to the hotel, she felt like she had truly arrived. An attendant with a welcoming smile approached her and ...
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MRX Crosses the Pit

October 31, 2013
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Posted by: Lara Berman
Nashville. Home of country music, the Grand Ole Opry and entertaining honky tonks. But last week, it was also home to some of the brightest ...
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Virtual Reality: Immersive Experiences in Research

September 24, 2013
4
Posted by: Dave Sackman
It’s been about two years since my first experience in the goggles – virtual reality goggles, that is.  I was in Santa Barbara meeting with ...
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Evolving Your Brand: Avoiding Blurred Lines

August 27, 2013
3
Posted by: Joan Cassidy
Ten years after Madonna laid a wet one on Britney, the MTV Video Music Awards (VMAs) hit the airwaves delivering what Van Toffler, president of ...
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Fads: Bad or Rad?

August 19, 2013
3
Posted by: Dave Sackman
The market research industry was fairly slow to innovate during its first 40-50 years. For most of that time, the industry intensely focused on scientific ...
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