How Market Research Can Leverage the Data Explosion

June 23, 2014
Posted by: Lara Berman
The market research industry must leverage the “data explosion” in order to “be the voice of the market place for our clients,” said LRW President Jeff Reynolds during an interview at the Insights & Innovation Exchange last week. Answering the hairiest questions currently facing the industry, he advises market research practitioners to: Recognize unstructured social media  data for what it ...
Continue reading >

2014 Prediction: Mystic Nerds to Rock Convergent Data Streams

December 23, 2013
Posted by: Lara Berman
Like mystics peering into a crystal-data ball, researchers guide companies’ futures, advising, “do this, not that, and you will prosper.” We are not alone in ...
Continue reading >

The Tech Boom: The Case for MRX

July 22, 2013
Posted by: Joan Cassidy
No matter what industry or country you operate in, responding to an evolving marketplace has always been the key to business success. Rather than merely ...
Continue reading >

Joy or Gnashing Teeth: The Future of MR

June 13, 2013
Posted by: Scott Luck
The debate rages on: will the mainstream of the market research industry be able to adapt to the rapid pace of change, much of this ...
Continue reading >

Big Data in Market Research: Using Statistical Modeling to Predict the Future

November 9, 2012
Posted by: Joan Cassidy
In the wake of an election widely reported as “too close to call,” a surprisingly accurate predictor has emerged: statistical modeling. Nate Silver’s impressively spot-on ...
Continue reading >

“Big Data” Will Not Make Market Research Obsolete

April 24, 2012
Posted by: LRW
With access to new data sources — social analytics and other web data, as well as better access to sales and other customer data — ...
Continue reading >