Imagination Stretches: Our 2014 Summer Book List

July 16, 2014
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Posted by: Lara Berman
Last year’s book list became one of our most popular posts. So, we’re making it a “thing.” An official thing. Welcome to our 2nd annual LRW Summer Book List! This year, like last, our LRW team members enthusiastically shared the texts filling their heads, nightstands and kindles. No, we couldn’t list 80+ titles, so we’ve narrowed it down to these ...
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World Cup: Marketer’s Game

June 30, 2014
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Posted by: Lara Berman
World Cup fever strikes the nations, Garnering international participation. Sports bars brim and spill out fans, Chatter dominated by plays and game plans. And though ...
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How Market Research Can Leverage the Data Explosion

June 23, 2014
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Posted by: Lara Berman
The market research industry must leverage the “data explosion” in order to “be the voice of the market place for our clients,” said LRW President ...
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2014 Prediction: Mystic Nerds to Rock Convergent Data Streams

December 23, 2013
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Posted by: Lara Berman
Like mystics peering into a crystal-data ball, researchers guide companies’ futures, advising, “do this, not that, and you will prosper.” We are not alone in ...
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MRX Crosses the Pit

October 31, 2013
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Posted by: Lara Berman
Nashville. Home of country music, the Grand Ole Opry and entertaining honky tonks. But last week, it was also home to some of the brightest ...
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Make ’em Laugh…No, Don’t

August 5, 2013
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Posted by: Lara Berman
Whether you’re a wheezer, a snorter, a cackler, a hisser, a screamer or a silent shaker, we all love to laugh. We find funny people ...
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