Digital, Baby

May 21, 2014
1
Posted by: Joan Cassidy
Digital enthusiasts cheered last month after the announcement that US digital ad spending outpaced broadcast TV spending for the first time.  While overall TV (broadcast and cable) spending still captures the bulk of ad dollars, no one expects this trend to continue as digital technologies are in their infancy.  As eyeballs continue to divert toward small portable screens and new ...
Continue reading >

Highlights of the LRW Symposium

April 21, 2014
Posted by: Joan Cassidy
This year’s Client Symposium highlighting Customer Experience produced numerous insights we had to share. Some snapshots: Jon Masland, LRW’s Customer Experience practice leader kicked off ...
Continue reading >

Meet the Joneses. Your Customers Have.

April 1, 2014
2
Posted by: Joan Cassidy
My son the college student returned home for spring break the other day, a large duffle bag of laundry in tow. He seemed taller to ...
Continue reading >

Customer Experience: Delight by Design

February 4, 2014
1
Posted by: Joan Cassidy
When my friend Tina pulled up to the hotel, she felt like she had truly arrived. An attendant with a welcoming smile approached her and ...
Continue reading >

Smokin’ Hot Ideas for Package Testing

December 10, 2013
3
Posted by: Joan Cassidy
Would you sell your product in an unbranded package? That may soon be the fate of cigarettes in the UK.  After an Australian study revealed ...
Continue reading >

Evolving Your Brand: Avoiding Blurred Lines

August 27, 2013
3
Posted by: Joan Cassidy
Ten years after Madonna laid a wet one on Britney, the MTV Video Music Awards (VMAs) hit the airwaves delivering what Van Toffler, president of ...
Continue reading >

The Tech Boom: The Case for MRX

July 22, 2013
Posted by: Joan Cassidy
No matter what industry or country you operate in, responding to an evolving marketplace has always been the key to business success. Rather than merely ...
Continue reading >

What’s in your book bag?

July 11, 2013
8
Posted by: Joan Cassidy
‘Tis the season of travel, sun and fun…even for researchers. Diving into that stack of books you’ve been meaning to get to remains one of ...
Continue reading >

Celebrity, wine and cats

July 9, 2013
1
Posted by: Joan Cassidy
All aboard the brand wagon—trending now are celebrities extending their brands into wines, beers and spirits. Film stars like Drew Barrymore, Francis Ford Coppola, and ...
Continue reading >

Deen Drama: A Lesson in Loyalty

June 25, 2013
1
Posted by: Joan Cassidy
Last week, news broke that during a May 17 deposition, celebrity chef Paula Deen admitted to using racial slurs, including the N-word in the past, ...
Continue reading >