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The Decision…To Repair Your Brand

July 24, 2014
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Posted by: Jonathan Weiss
In the fall of 2010 following “The Decision: Part I,” LeBron James paraded around NBA cities with a chip on his shoulder, playing the role of villain everywhere he went. Night in and night out, he relished hearing boos from the crowd . He sought to prove that, despite being reviled throughout the country, he could still successfully climb the ...
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Imagination Stretches: Our 2014 Summer Book List

July 16, 2014
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Posted by: Lara Berman
Last year’s book list became one of our most popular posts. So, we’re making it a “thing.” An official thing. Welcome to our 2nd annual ...
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1000 Channels and Nothin’ On

July 7, 2014
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Posted by: Peggy Einnehmer
Content curation is a hot topic these days, but I’ve yet to see something that makes it easy for viewers to (1) find the content ...
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World Cup: Marketer’s Game

June 30, 2014
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Posted by: Lara Berman
World Cup fever strikes the nations, Garnering international participation. Sports bars brim and spill out fans, Chatter dominated by plays and game plans. And though ...
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How Market Research Can Leverage the Data Explosion

June 23, 2014
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Posted by: Lara Berman
The market research industry must leverage the “data explosion” in order to “be the voice of the market place for our clients,” said LRW President ...
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Small Things, Big Things

June 4, 2014
Posted by: Miriam Alexander
Listening to HOW someone says something is every bit as important as WHAT they say. Shonda Rhimes, the television genius behind Grey’s Anatomy and Scandal ...
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Digital, Baby

May 21, 2014
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Posted by: Joan Cassidy
Digital enthusiasts cheered last month after the announcement that US digital ad spending outpaced broadcast TV spending for the first time.  While overall TV (broadcast ...
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Highlights of the LRW Symposium

April 21, 2014
Posted by: Joan Cassidy
This year’s Client Symposium highlighting Customer Experience produced numerous insights we had to share. Some snapshots: Jon Masland, LRW’s Customer Experience practice leader kicked off ...
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Meet the Joneses. Your Customers Have.

April 1, 2014
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Posted by: Joan Cassidy
My son the college student returned home for spring break the other day, a large duffle bag of laundry in tow. He seemed taller to ...
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Facebook purchases Oculus VR. so what?

March 25, 2014
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Posted by: Dave Sackman
It’s a rare moment in life when you encounter something that helps you see the world in a new way.  Your heart races, your mind ...
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